Internet adds a new dimension to marketing because it is not just another marketing tool but a representation of new life style.  People who used to live without Internet cannot live without it anymore.  They shop at web sites, entertain themselves with Internet games, and make social connection with other web users.  Thus, product or service marketing requires new research and study. 

Because Internet world exists between Internet users and web pages through the net, the rule of Internet marketing is to influence user’s view of product or service through web page content or public web media.  To be precise, web site promotion can be performed by the following methods.

• Newsgroups

• Link exchange

• Bulletin boards

• Popup and Banner

• Pay per click search

•  Yellow page listing

•  e-Mail

•  Chat

Promotion activity can be grouped into two types based on job qualification.  One type is generally performed by internal staff.  This task focuses on formatting web page to improve search ranking.  A typical example is the use of keyword phrase in URL, heading, link text, META description and file name.   Another example is link exchange and posting opinion to Newsgroups.  The other one is the type of promotion you like to leave to marketing company like LoyalStaffs, Inc.  Typical promotional activity is pay per click program and Yellow page listing.