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Usability of web site

Whether you have a web site or plan to have one, we suggest you to put to a test on usability. Because, if you don¡¯t, you may never understand why your site can not direct a customer to the business. Here is a few tips improving usability or whether your site pass usability test.

Develop usage scenarios on typical user profile.

Develop usage scenarios based on typical user profiles and see if the web site is designed to support them. First, define the characteristics of different user groups and how they would use the web on weekdays and weekend. Then, determine whether the web site currently supports activities of these groups. User profile basically includes age, sex, and familiarity with the web.

Utilize information collected from the server.

Information collected through server log file helps understand user¡¯s behavior. The following is the kind of information available through these files.

  • Access log Information on data and time of connection, user identification, and what pages the user requested.

  • Error log Information on error messages given to users.

  • Referral log Information on the browser used to access the site and which URL the user visited immediately to visiting your site.

Organize information from the User¡¯s point of view

There are different ways to organize information. In web site design, you need to provide multiple solutions for multiple users. It is generally best to identify two or three solutions that users most want or need.

In organizing a site content from the user¡¯s point of view, it can be helpful to use analysis tools as below.

  • Task analysis through task flow diagrams

  • Information architecture analysis through site diagrams

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