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| Step 1 |
| Define Objectives |
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The first step in any project is setting the goals. Internet
Marketing is no exception. While some of Internet Marketing activities
can be performed without business web site, most of activities are run
on web site. Thus, it is a practical approach to come up with goals of
web site for developing Internet marketing objectives. Here are
questions to help you define goals of web site.
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Are you selling products or service through your web site?
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Are you trying to reinforce a brand image?
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Do you plan to cut the cost of customer support through web site?
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Do you intend to communicate to customers through web site?
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What do you like web site promote?
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Does the web site exist to achieve visibility of the company?
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Do you like to provide productivity tool on your web site?
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