Once objectives are spelled out, then the marketer picks and chooses the program based on the size of budget, performance, marketing duration, and long term return. The types of program available from LoyalStaffs, Inc are the following.

1. Search Engine Optimization (SEO)

2. Web site analysis and optimization

3. Pay Per Click (PPC) advertising on Google, Yahoo and MSN

4. Paid submission to search engines

5. Listing to business directory (IYP)

6. Banner advertising

The main criteria in choosing them are budget and timeline. For example, major difference between SEO and PPC advertising is that the result of PPC advertising is immediate while the result of SEO may not be visible for the first 2 months. However, PPC advertising is an everlasting expense while SEO is an initial investment for the future. Because of this, we recommend a combination of both program or starting out with PPC program and converting to SEO when the time progress.