How effective is PPC (pay per click) advertising?  How many  new visitors and new sales are you likely to get?  The PPC ROI calculator helps you estimate returns on investing in Loyalstaffs PPC advertising.

Two factors affect PPC ROI:  the click price and conversion rate.  The click price is the price charged each time a specific keyword or phrase is clicked.  The conversion rate is the rate at which customer clicks convert to actual sales (or other website calls to action.)

However, not all clicks are the same quality. Clicks from qualified prospects are more likely to convert to a sale, thus achieving a higher conversion rate.   More specific keywords or keyword phrases generate more qualified website visitors.

For practical purposes, the ROI calculator uses a conversion rate of 0.5% to 3%.  You may apply your own conversion rate (the percentage of visitors you expect to become customers).  Of course, actual results vary based on the popularity of each keyword and the campaign goals.

Calculation procedure:

1. Type in 3 keywords or phrases specific to your business.   For example, a  plastic surgeon might choose:

- plastic surgeon Houston

- cosmetic surgery Houston

- breast implant Houston

2. Type in your average estimated profit per sale.

3. The PPC ROI  calculator estimates the ROI:

    ROI = (Total return ?PPC expense) / PPC expense

4. Interpret the results: 

 A posotive ROI percentage and dollar amount estimates investing in PPC advertising will yeild profitable results.  The PPC expense column gives sample investment amounts for Loyalstaffs' PPC managed services.  The ROI dollar figure estimates your total profit.  The best investment is one that generates the most ROI dollars, not necessarily the highest ROI percentage.