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| What can be accomplished through business website? |
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Many corporate marketing professionals and business owners downplay
the role of business web site. Their excuses can be from “We are not
selling anything through website" to “We get customers through
reference." Their statement is true, but not accurate in valuing
business web site. To weigh the effect of web site more objectively, we
need to look at benefits a web site can bring to a business. Listed
below are six benefits of business web site.
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Customer Support
A well-written web site provides business information to customers.
Information may be such as business hours, locations, services and
answers to frequent questions. If business information is effectively
communicated to customers through your web site, customer inquiries
decrease. Corporate web site also allows customers to search solution
from knowledge database.
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Branding
You hear about those big names in the web such as Amazon, eBay, and
Google. They succeed in building a brand as a web company. But, you
don’t have to run a web business to build a brand through a web site.
Whatever you put on your main page is what people see what your
company is.
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Business Promotion
A web site can promote your business by bringing customers up-to-date
on your products and services. For example, the web site can promote
your product’s technical edge over competitors. New services you
offer can be highlighted, and policy and price changes can all be
promoted on your web site. This kind of information can be dynamic in
nature, which would require frequent updates. It is a low cost
maintenance to update through a web site versus making these changes
to a brochure or a booklet.
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Communication Channel
Web sites can offer a communication channel between your business and
customers. If properly collected, customer input becomes a good
source of market research for the company product and service.
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Direct Sales
More people use web sites for business transactions such as purchase
or sales. A proof of it is that most successful web sites such as
eBay and Amazon are dedicated to Internet sales.
Again, you don’t have to be in web business to make sales on the web.
Many corporations make significant sales through web site. In this
case, web site can act as a virtual sales counter open for 24 hours
to anyone and everyone with access to a computer.
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Advertiser
You can use a web site to attract new customers. For this purpose,
web sites are decorated with flash images, eye-catching phrases, and
popular keywords to optimize search results. Result is measured by
the number of visitors on the web site. More web site traffic
eventually leads to more sales.
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